Why EV charging is becoming essential for hotel success

The hospitality industry is constantly evolving to meet guest expectations. One of the most significant shifts today is the demand for electric vehicle (EV) charge points, but with only 1 in 5 hotels in the UK currently offering charging facilities, there is a huge opportunity for hotels to gain a competitive edge.

The growing demand for EV charging in hotels

The number of EV drivers in the UK has surged in recent years. According to Zapmap statistics, there were 1.36 million fully electric vehicles on UK roads at the end of 2024, a sixfold increase since 2020. In December 2024 alone, 40% of all new car registrations were either fully electric or plug-in hybrids, the highest percentage on record. With the 2035 ban on new internal combustion engine vehicle sales approaching, this trend is only set to accelerate.

As more drivers make the switch to electric, the demand for accessible charging facilities grows. For EV owners, charging availability is a key factor when choosing accommodation, meaning hotels that fail to provide charging risk losing valuable guests to competitors that do.

Offering EV charging facilities can bring significant benefits to hospitality businesses:

Increased bookings & longer stays

EV drivers often plan their trips around charging availability, making hotels with charge points a preferred choice. Additionally, guests may extend their stay while their vehicle charges, increasing revenue from hotel amenities such as restaurants, bars and spas. A high-quality charging experience can also boost guest loyalty and repeat bookings.

Future-proofing & sustainability leadership

As EV adoption continues to rise, hotels that invest in charging infrastructure now position themselves ahead of the curve. Providing EV charging helps meet sustainability targets, improves ESG performance and aligns with the growing eco-conscious consumer base.

Enhanced brand image & PR opportunities

Sustainability is a major selling point in the hospitality industry. Hotels that promote EV charging as part of their green initiatives can benefit from positive media coverage, improved brand reputation and listings in green tourism directories, attracting environmentally conscious travellers.

New revenue streams

Partnering with charge point operators allows hotels to generate additional revenue through profit sharing, bay rental fees or direct charging fees. This creates a valuable new income source whilst enhancing guest convenience.

Visibility on booking platforms

Many travel booking websites now allow users to filter hotels based on EV charging availability. Hotels with this feature are more likely to stand out in search results, increasing direct bookings and occupancy rates.

With EV ownership on the rise and guest expectations shifting, providing EV charging is no longer just an optional amenity, it’s a necessity for hotels looking to stay competitive. Investing in charging infrastructure today ensures that hotels meet guest needs, enhance their brand image and unlock new revenue opportunities, all while contributing to a more sustainable future.

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