Celebrating B Corp Month at Zest

B Corp Month is an annual global campaign celebrating businesses that balance purpose and profit. As this year's event comes to a close, we’re reflecting on how Zest marked the occasion by raising awareness, engaging with B Lab UK, and supporting our fellow B Corps.

Partnership with The Guardian  

To celebrate B Corp Month and help readers learn more about the certification, Zest partnered with B Lab UK and The Guardian in their B Corp Month activations.  

We were featured in a homepage takeover alongside prominent B Corps including Tilda, Danone, and TicketTailor, as well as in an in-depth explainer on what B Corp Certification means.  

The takeover ran across The Guardian’s cookie-free homepage throughout the month, helping to increase national awareness of the B Corp certification, exploring what it stands for and why it matters. To learn more, read The Guardian’s press release here.

Learning and engagement

As part of our internal celebrations, we hosted a Lunch & Learn session with B Lab UK to deepen our team’s understanding of the B Corp movement. Isabel McLennan, Engagement Manager at B Lab UK, shared insights into the B Corp certification and B Lab’s vision for the future. Our own Social Value Manager Julie Holmes also spoke about how B Corp’s principles shape Zest's approach to social value.

Supporting our fellow B Corps

Finally, B Corp Month gave us the opportunity to support our fellow B Corporations in a tangible way. We provided a selection of B Corp certified snacks and drinks in the office, including coffee from fellow Yorkshire-based companies Dark Woods and North Star. We even had a visit from Equinox Kombucha, who kindly provided a great selection of drinks for our team to try.

Looking ahead

B Corp Month has been a great opportunity to celebrate what it means to be part of this global movement. From raising awareness on a national scale, to internal learning and supporting our peers, the campaign has allowed us to reflect and gain inspiration as we continue to improve and use business as a force for good

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