Driving the charge: Maximising returns with EV charging in commercial real estate

Integrating EV charging into commercial real estate is not only essential to address the current climate emergency, but critical for customer success and will provide abundant development opportunities. The transformative impact of EV charging will enhance the consumer experience, increase property values, improve environmental, social, and governance (ESG) standards compliance and provide revenue opportunities for forward-thinking businesses.

1. The consumer experience

Providing great consumer experiences through EV charging will prove essential to retaining and gaining customers. Implementing EV charging is an excellent way to build consumer loyalty for current and future EV owners with drivers being 82% more likely to choose one destination over another for a great charging experience. At present, according to Zest's EV Consumer Research in partnership with CACI, 86% of EV drivers have charged in a retail destination, suggesting that these destinations will become integral charging locations for the growing number of EV owners.

2. Increased property value

Abundant charging infrastructure can result in a 10-20% increase in property value and has the potential to transform a consumer’s attitude toward a destination. This will prove an effective way to not only maintain customer loyalty but also generate new customers for a business. Businesses with EV charging facilities are also perceived as environmentally friendly and socially responsible by customers for providing these essential modern amenities.

3. ESG compliance

Implementing EV charging also supports the sustainability objectives of landlords and tenants alike whilst responding to a growing ESG agenda. The environmental benefits of mass EV adoption are unparalleled in reducing greenhouse gases. Fostering sustainability for communities in this way also encourages regenerative economies, revitalisation of public spaces and inclusive change. Integrating EV charging further ensures future compliance with evolving sustainability regulations for properties to avoid reputational damage as ESG priorities become more prevalent.

4. Revenue generation

Transport electrification will also provide businesses with the opportunity to explore revenue generation through EV charging infrastructure. Properties can take advantage of incentivising EV drivers to spend at their business with advertising prospects. Customisable pricing strategies will provide another income stream for a commercial property as a profitable long-term investment.  

Zest is preparing for future charging demand in the commercial real estate sector by providing a charging network that makes the shift to EV convenient, easy and accessible to all. We're B Corp certified and 100% funded by the government-sponsored Charging Infrastructure Investment Fund, making us a safe and reliable choice. If you’re interested in finding out more about Zest’s charging solutions, get in touch at partner@zest.uk.com.

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